Cyber Sale (Black Friday Promotion) / Boden

A sale campaign created for the annual Black Friday/Cyber Monday promotion, which is one of the largest online trading periods in the US before Christmas. There is a lot of inbox clutter for customers at this time, the brief was to produce an engaging two week campaign which stood out from the rest.

The concept was to create still life faces/characters out of accessories and clothes in the current range, then bring them to life with movement. Capturing multiple frames of the arrangements meant they could be animated for email, web and social channels. The result was a series of quirky characters, further brought to life with witty copy. To kick off the sale customers received a postcard, followed by a series of emails and reminders to shop the Sale online.

Photography by Juan Jimenez.